Project Highlights
Consistency
Build (blue), Support (green), Defend (grey) is used consistently throughout the site to ensure users are aware what information they are currently focused on. This approach leads to a simpler UI for the end user, consistent branding and an overall uniformity to the site.
Focus on Testimonials
Word of mouth is the best form of advertising and with such an amazing reputation it was important to bring testimonials to the forefront. A variety of testimonials layouts were created and intertwined throughout the design to ensure they are front-and-center throughout a user’s visit to the site.
Unique Custom “Blocky” Graphics
KeyNet wanted to step away from the normal stock photography used in other related-industry websites so custom “blocky” graphics were created for all service lines to create a very unique and modern, but consistent user experience.
Reorganized Resource Library
To better serve visitors a completely reorganized resource library has been created to separate resources into “Guides”, “Infographics” and “Webinars”making it easy for users to take advantage of the free resources KeyNet provides while also acting as a lead magnet.
Before & After
BEFORE
AFTER
