Performance Optimization

The goal of the performance package is to produce tangible performance improvements with a focus on CWV (Core Web Vitals). The package described below will help to (sometimes dramatically) improve your performance ratings. Improved performance means lowering bounce rates, longer page views and higher search engine rankings.

Performance Optimization Options

The goal of performance optimization to is make your site run as fast as possible while focusing on CWV (Core Web Vitals). CWV are becoming a major ranking factor, so by increasing your CWV scores your website should, in theory, rank better in search results. Additionally, research has shown that as pages load faster, bounce rates tend to drop. That means, if your site is faster, visitors tend to stick around longer.

Curious what’s included in Performance Optimization? Check out the “Performance Optimization” section on the WD Site Care option on my website care and maintenance page.

One-Time Optimization

One-time performance optimization will help get your site tuned-in for optimal CWV (Google Core Web Vitals) scoring. While there will be an improvement, there are no guarantees with how high I can get the performance scores as there will be things out of my control (underlying code, hosting environment, etc…). I am happy to provide a brief audit prior to the project to give you expectations and a formal price for the project.

Cost: $499-1999

Schedule One-Time Optimization

Ongoing (Website Care)

Ongoing performance optimization is included with all of my website care and maintenance plans. There is a one-time setup fee which is waived for WD Site Care Pro customers and for any new website projects. Ongoing performance optimization includes covering the cost of all performance related plugin licenses, continuous monitoring for improvement opportunities and optimization of any new pages/features upon request.

Cost: Included with website care plans

Purchase Website Care

Performance Optimization Frequently Asked Questions

Can you guarantee results?

Nothing in life is guaranteed! What I can guarantee is that I will do everything I can to get your site running as fast as possible. There are sometimes things that are completely out of my control such as requirements for complex plugins, huge amounts of data and media or a sub-par hosting environment that I simply can’t optimize any further. So while I can’t guarantee any specific results, what I can guarantee is that your speed and CWV (Core Web Vitals) scores will both improve.

Why is there a one-time setup fee?

The one-time setup fee covers my time to go through the setup process. This process includes an initial performance and accessibility audit as well as installing and configuring optimization plugins and any optimizations needed directly to the theme. The fee varies from $499-$1,999 depending on the size and complexity of your site.

This fee is waived for new builds and WD Site Care Pro customers.

Why aren’t you able to get me 100’s across the board?

Unfortunately, there are some things that are completely out of my control like plugin requirements, data and media size and subpar hosting environments. This makes it nearly impossible to guarantee perfect scores on most sites. Rest assured that I will optimize everything I possibly can to achieve the best scores possible for your site.

Why is performance important?

I focus on two main reasons for optimizing performance:

User experience. Research has proven that the longer a page takes to load the more likely a user is to leave. Simply put, if your site load faster, users will stick around.
CWV (Core Web Vitals) as a major ranking factor. As Google’s CWV scores become a more and more important ranking factor it is important to optimize for them to ensure your website stays relevant in search results.