Small Business Website Development

I have developed well in excess of 100 custom WordPress websites, primarily for small businesses just like you! I build all of my sites using the Genesis Framework and my own custom Base Child Theme meaning you don’t end up with another cookie cutter customized theme. My streamlined workflow allows me to create your site in an extremely efficient, cost effective manner without sacrificing quality.

The sites I create are built to last using WordPress best practices, the Genesis Framework and only high-quality, well-supported plugins. I strive provide unique solutions in a cost effective manner while giving small businesses the tools they need to manage their site without the need for a dedicated support person or any coding knowledge.

Still on the fence? Check out some testimonials.

What benefits do you offer Small Businesses?

Quick Turnaround

Many larger agencies have significantly longer time frames on their projects. I can typically turn a site around in 4-6 weeks or even less! I run a lean ship allowing me to focus time on proficient, quality development.

Unmatched Communication

When you work with me you know exactly who you are communicating with — me! I respond to all emails very quickly and am happy to answer any questions you may have. I receive a lot of positive feedback due to my timely, honest communication. Whether we are tweaking a site that is in development or we are discussing developing a custom feature for your existing site I am always here to work with you directly.

Reasonable Pricing

I am able to offer a more affordable solution than larger agencies as I don’t have the overhead that they do. As a solopreneur my expenses are very low compared to agencies and I am able to turn that in to more affordable pricing for small businesses without sacrificing quality! Prices range from $1,500-$10,000+ but typically fall in the $3,000-$6,000 range.

More than a Developer

I love creating long lasting relationships with all of my small business clients. Whether it be through a hosting or website care plan or simply through continued communication to check in on things, I keep open lines of communication with all of my clients. My past clients typically act as my largest referral source and I like to think that is because past clients were happy with my services and the relationship we’ve built.

Easy to Update Sites

One of the main features to each of my websites is a customized back end that allows clients to easily update their sites without the need for a dedicated support person, monthly fees or any coding skills. Simple options pages, custom post types and simple input fields allow you to manage all aspects of your site without touching any code. Additionally, I provide customized how-to videos after development is complete so you and your staff have a visual tutorial to reference in the future.

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What type of small businesses do you work with?

I’ve built sites for lawyers, gym owners, fashion boutiques, daily deal site owners, veterinarians, hunting companies, bands, real estate agents, mom and pop shops, technology driven sites and more.

My development process and pricing lend well to small businesses. With a personalized approach I am able to provide exactly what you need without the price tag of a large agency build. I am also able to maintain long-lasting relationships with my clients to ensure their sites continue to run smoothly through my website care and hosting packages.

What is your Development Process like?

Discovery and Project Scoping

The first step to any development project is the discovery and project scoping stage. In this stage we will cover the following:

  • Discuss your current website (if you have one) and what you like/don’t like about it
  • Discuss your overall business goals and what you would like to accomplish with your website
  • Discuss your customer demographics and the best way to target them with your new site
  • Discuss any advanced functionality you may need (eCommerce, custom features, etc…)
  • Discuss design options and look at other sites you like/dislike
  • Discuss budget and timeframe

Wire-frames and Base Design

After we have a full scope of the project and some other business-related things have been taken care of we move to the wire-framing and design phase. Based on previous discussion we will either work with one of my recommended designers, or work with my wire-framing tool to create a base design for your site.

Additionally we will work on a Style Guide that will include the following:

  • Base fonts to be used
  • Base colors and variants to be used
  • Font sizing for headers and content

You will receive either fully designed examples or wire-frame examples via PDF files throughout the design process to provide feedback. We will adjust to your needs prior to development.

Here are a few examples for reference:


After the design is complete we move in to development. This is where I take the designs and turn them in to a website. Your site will be built in a staging area so you can follow along and provide feedback throughout the process. All functionality will be built and tested. The development process includes:

  • Create all page templates
  • Install and configure all needed plugins
  • Create advanced functionality such as custom post types, shortcodes, custom theme options, eCommerce setup, etc…
  • All styling work including responsive design
  • Addition of all copy and basic SEO work

Site Review & Launch

After development is complete we will go through a thorough review of the site including:

  • A page-by-page run-through of the site to test links and proofread copy
  • Functionality testing to ensure everything is working including forms, eCommcerce, custom post types, email subscription automation, lead generation, etc…
  • Browser and responsive testing to ensure the site renders properly across all modern browsers and devices
  • 301 redirect check to ensure all current site URLs are pointed properly to preserve SEO

Additionally, if needed, I will provide training videos for each aspect of the site for you to reference in the future. This ensures you can easily edit your site at any time.

Once all of the testing is complete and you give the green light we pick a day/time to take it live. If the site will be staying with your current host the changeover will be instantaneous. If you are moving to my hosting it can take 24-48 for DNS to propagate.

After the site is live we’ll go through it one more time to ensure everything is working properly.

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Frequently Asked WordPress Development Questions

I already have a site but would like you to fix up some issues I’m having with it. Can you do that?

It depends. I will certainly take a look, but working on top of what is most likely old, dated code isn’t something I typically offer. My focus is building and customizing new sites as well as working with current and past clients.

How much will my site cost?

Again, it depends. Prices can range from $1,500 to $10,000+ depending on the full scope of your project. Typically projects fall in the $3,000-$6,000 range. I’d be happy to discuss your needs and give you an estimate.

How long will it take to build my site?

There are a few factors that come in to play here including the scope of the project, how quickly you can provide the assets needed for the site and the speed in which you communicate. Typically sites take 4-6 weeks, but if communication is slow, or if I am waiting on assets from you, it can slow down the process considerably.

You’ll learn quickly that I respond to emails very quickly and like to keep things moving. With that said, I understand things take time. All I ask is for timely and transparent communication throughout the process.

What plugins/themes do you typically use for your sites?

I use the Genesis Framework for all of my sites with my own Base Child Theme as a starting point. The Genesis Framework provides the backbone and my Base Child Theme is a blank canvas ready for customization.

My go-to plugins include Advanced Custom Fields & Gravity Forms. They are included in 100% of my builds unless the client has another form preference. Other plugins I typically use include WooCommerce, Simple 301 Redirects, Easy Digital Downloads, Genesis Simple Share, WP Migrate DB, Yoast SEO, Akismet, AffiliateWP, User Switching, WP Featherlight and WP Smush.

I also include my own Core Functionality Plugin where I handle all non-theme functionality like Custom Post Types, Shortcodes and taxonomies. That way should you ever need to change themes, you won’t lose that core functionality.

Do you offer graphic design services?

While I am fluent with Adobe Illustrator and Adobe Photoshop and I do a good deal of design work for my website development process, graphic design services are something I do not offer. While I’m happy to tweak a logo or create a mockup for a project, I do not take on graphic design projects. I am happy to refer to one of my preferred designers if needed.

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